Partnership with Bloom Credit Union

Now that our merger with Bloom Credit Union is moving forward on April 1, we created a Merger Transition Guide to help you prepare for a smooth and successful transition.

We are excited to be one step closer in our partnership with Bloom Credit Union and are committed to working with you to make this change as seamless as possible. This transition guide will provide additional services and valuable features that offer real benefits for West Michigan CU members and you can see it here. You can view Bloom Credit Union's transition guide here.

As with any large project, there will likely be something that doesn’t go perfectly. Your West Michigan CU Team has been working hard to minimize service disruption, but you can expect minor inconveniences as systems go offline and our branches temporarily close for the upgrade.

This upgrade is our continued promise to better serve our members and provide resources to help you thrive financially. We ask for and appreciate your patience as we move forward in this partnership.

For questions, please call 1(800) 442-4576 or contact us. We appreciate your understanding as we work to make this transition simply better.

Previous Merger News

Membership vote on January 7, 2025

Per the membership vote on January 7th, 2025, Bloom Credit Union voted in favor of merging with West Michigan Credit Union.

West Michigan Credit Union is excited to announce plans to merge with Bloom Credit Union. This is a proposed strategic partnership between two similar size, financially healthy Grand Rapids based credit unions. We believe this partnership will benefit our members, employees, and the communities we serve.

The Board of Directors of both credit unions voted in favor of the merger and the merger has received regulatory approval. Bloom Credit Union members voted in favor of merging on January 7 at Bloom's Wyoming branch. The anticipated the merger's legal effective date will be April 1, 2025.

Since approved by the members of Bloom Credit Union, Bloom's current CEO, Joe Heintskill, will become CEO of the new organization. William Keim, the current CEO of West Michigan Credit Union, will be President of the combined organization.

Both organizations will continue to serve members as they are now, keeping their individual names. West Michigan Credit Union will become "West Michigan Credit Union, a division of WMCU" and Bloom Credit Union will become “Bloom Credit Union, a division of WMCU.”

The combined credit union would employ 115 people and serve approximately 32,000 members with 11 branches throughout the area, providing easier in-person access to our services in a much broader geographic area. No employees at either West Michigan Credit Union or Bloom Credit Union will lose their jobs. Our members will continue to see the same familiar faces at their local branch.

Together, we look forward to helping you bloom towards a simply better financial future, now with deeper roots in the community and even greater opportunities for growth!

Frequently Asked Questions

Who is Bloom Credit Union?

Bloom Credit Union is a not-for-profit financial institution that has been serving West Michigan families for over 70 years! They are a local, member-owned and operated credit union, providing a full range of financial services. Bloom Credit Union has strong roots to the community and a passion for improving our environment. Like West Michigan Credit Union, Bloom Credit Union's main goal is to help you thrive financially.

Do Both Credit Unions Support the Merger?

Absolutely. The boards of both credit unions unanimously approved the proposed merger and the executive management teams are excited about the growth and benefits it brings to our members, employees, and communities. It creates an even stronger institution that is positioned well to serve our members in the future. We are excited to begin the process of joining forces, while continuing to do what we are both most passionate about, helping our members' financial lives be simply better.

What Would This Partnership Do for the Credit Union?

What are the Advantages of Being a Larger Credit Union?

Would My Accounts and Rates Be Affected?

Would Any Branches Close?

There are no plans for any branch closures. In fact, this merger would expand our branch locations as we continue to work on improving your digital member experience. Together, the new organization would have eleven branches in Michigan, providing more convenient access options for members. Bloom Credit Union has two branches located in Grand Rapids plus one in Wyoming, Georgetown and Coopersville.