Blue and orange design on brick wall for Upcoming Merger page.

Partnership with Bloom Credit Union

It's Merger Week! Use the Merger Transition Guide to help you prepare for a smooth and successful transition.

The Guide is also available in the branches and you can see it here. You can view Bloom Credit Union's transition guide here. It outlines what has changed, what is staying the same, and walks you through any steps you will need to take. We will continue to provide updates to the merger transition process on this page.

Updated Mobile App now available for iPhone and Android users!

Our updated app is available in The Apple App Store and Google Play Store. You can find it by searching "WMCU". The App will be called “WMCU” and the icon will have the Bloom B and West Michigan CU’s Michigan mitten graphic (see photo), so that it will be recognizable to both memberships.

If you already have the WMCU App (previously the West Michigan Credit Union app) downloaded, it should automatically push the update to your device. If it does not, you can perform the update manually by opening your app, scrolling to the Support Center Widget on your home screen, and pressing the icon to take you to the App Store and click on "Update". Learn more about our Mobile App here.

You’re in great hands with the West Michigan Team.

We can walk you through the process, step-by-step if that's helpful. We'll have more people available to assist you by phone in the days following the transition. We expect a high volume of calls for the first few days after the transition and we appreciate your understanding as we work to serve everyone as promptly as we can.

We’ve been working hard to minimize any service disruption, but as with any large project, there will likely be something that doesn’t go perfectly. As systems go offline for the transition you can expect minor inconveniences.

This upgrade is our continued promise to better serve our members and provide resources to help you thrive financially. We ask for and appreciate your patience as we move forward in this partnership.

For questions, please call 1(800) 442-4576 or contact us. We appreciate your understanding as we work to make this transition simply better.

Previous Merger News

Membership vote on January 7, 2025

Per the membership vote on January 7th, 2025, Bloom Credit Union voted in favor of merging with West Michigan Credit Union.

West Michigan Credit Union is excited to announce plans to merge with Bloom Credit Union. This is a proposed strategic partnership between two similar size, financially healthy Grand Rapids based credit unions. We believe this partnership will benefit our members, employees, and the communities we serve.

The Board of Directors of both credit unions voted in favor of the merger and the merger has received regulatory approval. Bloom Credit Union members voted in favor of merging on January 7 at Bloom's Wyoming branch. The anticipated the merger's legal effective date will be April 1, 2025.

Since approved by the members of Bloom Credit Union, Bloom's current CEO, Joe Heintskill, will become CEO of the new organization. William Keim, the current CEO of West Michigan Credit Union, will be President of the combined organization.

Both organizations will continue to serve members as they are now, keeping their individual names. West Michigan Credit Union will become "West Michigan Credit Union, a division of WMCU" and Bloom Credit Union will become “Bloom Credit Union, a division of WMCU.”

The combined credit union would employ 115 people and serve approximately 32,000 members with 11 branches throughout the area, providing easier in-person access to our services in a much broader geographic area. No employees at either West Michigan Credit Union or Bloom Credit Union will lose their jobs. Our members will continue to see the same familiar faces at their local branch.

Together, we look forward to helping you bloom towards a simply better financial future, now with deeper roots in the community and even greater opportunities for growth!

Frequently Asked Questions

Who is Bloom Credit Union?

Bloom Credit Union is a not-for-profit financial institution that has been serving West Michigan families for over 70 years! They are a local, member-owned and operated credit union, providing a full range of financial services. Bloom Credit Union has strong roots to the community and a passion for improving our environment. Like West Michigan Credit Union, Bloom Credit Union's main goal is to help you thrive financially.

Do Both Credit Unions Support the Merger?

Absolutely. The boards of both credit unions unanimously approved the proposed merger and the executive management teams are excited about the growth and benefits it brings to our members, employees, and communities. It creates an even stronger institution that is positioned well to serve our members in the future. We are excited to begin the process of joining forces, while continuing to do what we are both most passionate about, helping our members' financial lives be simply better.

What Would This Partnership Do for the Credit Union?

What are the Advantages of Being a Larger Credit Union?

Would My Accounts and Rates Be Affected?

Would Any Branches Close?

There are no plans for any branch closures. In fact, this merger would expand our branch locations as we continue to work on improving your digital member experience. Together, the new organization would have eleven branches in Michigan, providing more convenient access options for members. Bloom Credit Union has two branches located in Grand Rapids plus one in Wyoming, Georgetown and Coopersville.

Working together as the most trusted resource to help our members' financial lives be simply better.